The New Balance 550 made its debut in 1989 and was originally intended to be a highly functional on-court basketball shoe. But competition was rife, with Nike’s Air Force 1 and Michael Jordan’s Air Jordan 1 taking the lead, the 550 became obsolete not long after its advent. Fast forward to 2020 when the 550 received a makeover from Aimé Leon Dore’s Teddy Santis, which single handedly brought the archival sneaker back to life. Now topping the wishlists of fashion insiders and sneakerheads across the globe, the New Balance 550 is back in the game and the New Balance 550 “White/Grey” is a particularly coveted colourway.
Satisfying the industry’s craving for retro-looking basketball sneakers, the 550 has now caught the attention of a new generation of sneaker fans. Textured and meticulously pieced together, the upper is built from a combination of smooth and perforated leather panels that offer both stability and flexibility. New Balance’s signature “N” logo graces the sidewalls, while “550” is embroidered onto the toe, proudly representing the history of the shoe. Underfoot, reactive cushioning provides comfort and suspension on and off the court, while the specially designed textured outsole ensures grip.
Enjoying a successful comeback after 30 years in the archive, the New Balance 550 is the breath of fresh air your collection’s been waiting for. Despite its vintage vibe, the 550 feels modern enough to wear with all your new-season outfits thanks to its clean, streamlined design. So, get your hands on the New Balance 550 “White/Grey” now to elevate your collection to premium status.
