Failed Trainer Technology | Top 5 | Ultimate Guide

Failed Trainer Technology Innovation in the trainer world is constantly presenting itself. In a lot of cases, this innovation is positive. A technological advancement can really change the footwear landscape. We see this most notably of late with the rise of Boost technology. Allowing Adidas to leap frog the established dominance of Nike and their … Continue reading Failed Trainer Technology | Top 5 | Ultimate Guide

Nike Kyrie x SpongeBob SquarePants | First Look

Nickelodeon inspired, Kyrie Irving approved On August 10th the fictional town of Bikini Bottom is washing ashore. Nike have teamed up with one of their signature athletes, Kyrie Irving and beloved cartoon series SpongeBob SquarePants for the most unlikely of capsules. What I mean by that is, I for one wouldn’t immediately make the connection … Continue reading Nike Kyrie x SpongeBob SquarePants | First Look

Is the Yeezy Basketball Line good for court culture? | Informative

What’s the deal with the rumoured Yeezy Basketball line? We learned a lot from the highly publicised recent Kanye West interview in Forbes magazine. Perhaps most notably, we were able to gain access to a wide array of prototypes from within Yeezy’s Calabasas Headquarters. Among these, many were able to spot several colourways for the … Continue reading Is the Yeezy Basketball Line good for court culture? | Informative

Yeezy 500 Stone | First Look | Release Info

When is the Yeezy 500 Stone dropping? The rumour mill surrounding Kanye West’s Yeezy brand has been in overdrive of late. New colourways for West’s most famous silhouettes seems to be appearing on a weekly basis. The latest of these being another fresh colourway for the Yeezy 500 silhouette entitled the Yeezy 500 Stone. The … Continue reading Yeezy 500 Stone | First Look | Release Info

Nike Joyride – the latest in cushioning technology | Full Story

Introducing the brand new Nike Joyride technology Innovation in the footwear world is something the big brands are constantly striving for. The metaphorical arms race between Nike and Adidas is, and will always be ongoing. Nike has recently unveiled its newest form of proprietary footwear cushioning looking to establish dominance. The technology is called Nike … Continue reading Nike Joyride – the latest in cushioning technology | Full Story

Zion Williamson & the shoe that cost Nike £844 Million | Full Story

Duke Blue Devils vs North Carolina Tar Heels The stage was set for what had been touted as the biggest game in the college basketball season with millions of viewers watching live on ESPN. In addition to the expectant crowd that included the likes of Spike Lee and former US president Barrack Obama, no one … Continue reading Zion Williamson & the shoe that cost Nike £844 Million | Full Story

Boost Technology vs Air Max | Comparison | Full Guide

The cycle of fashion Making an idea like Boost technology stick in any sector of the fashion industry, whether that be high fashion, classic menswear or the ever-growing world of contemporary streetwear is a complicated thing to do. The notion that it is all cyclical is one that has been almost universally agreed upon throughout … Continue reading Boost Technology vs Air Max | Comparison | Full Guide

Off-White x Air Force 1 MoMA | First Look | Release info

Off-White x Air Force 1 MoMA Official Imagery Unexpectedly, official images of the Off-White x Air Force 1 MoMA have surfaced. Following the hype surrounding the similarly styled volt blue MCA model, which was the talk of the recent ComplexCon event. The surprise surrounding these newly released images stems from the fact this Virgil Abloh … Continue reading Off-White x Air Force 1 MoMA | First Look | Release info

Yeezy 700 Magnet | First Look | Rumours

When is the pair likely to be released? We know very little about the release date of the Yeezy 700 Magnet. Just like the majority of rumoured Yeezy colourways. The information comes via perennial brand confidant Yeezy Mafia. This time with the caption for the leaked image only ominously reading “COMING SOON”. Usually when Yeezy … Continue reading Yeezy 700 Magnet | First Look | Rumours

Yeezy Names Explained | Complete Guide | Informative

Yeezy colourways, what do they mean? 2019 has already seen a whole host of new additions to the Yeezy portfolio. In June alone we saw a combined seven new colourways for both the 350 and the 700 silhouette. Kanye West is making no indication that he is slowing his production down with a whole host … Continue reading Yeezy Names Explained | Complete Guide | Informative