Nice Kicks Adidas collaboration

Adidas are looking to revive a partnership with Nice Kicks. A partnership that spawned quite possibly one of the most coveted NMD’s ever released. That model dropped in February 2016 to celebrate the new Nice Kicks retail store in San Francisco, inspired by the neighbourhood’s hippy past. Fast forward 3 and a bit years and Nice Kicks have chosen another popular silhouette from the German sportswear brand’s strong portfolio. The Nice Kicks Adidas Ultra Boost has been kitted out with a tie-dye Primeknit upper, and looks to come with equalling appeal to that fabled NMD.

Nice Kicks Adidas

Behind the design of the new Nice Kicks Ultra Boost

The inspiration behind the new Nice Kicks Adidas Ultra Boost is one rooted in hippy culture. More specifically, in 1969 and more accurately during the Woodstock Festival that took place in the summer of that year. An event that saw people from all around the world gather to celebrate love, peace, and music. Notably with 2019 being the 50th anniversary of the legendary music festival there was meant to be a Woodstock 50 scheduled for August but unfortunately was cancelled by investors on July 31. The Nice Kicks Ultra Boost remains, thankfully, with the collaboration keen to pay homage to Woodstock.

Featuring a classic multi-coloured tie-dye pattern sublimation-printed on its knitted upper while the semi-translucent cage and heel clip enable the vibrant blue, pink, yellow, orange and red details to take centre stage.

The white BOOST midsoles offer a clean counterpoint to the bold tones above. Red Torsion plates in the sole unit complement the matching Nice Kicks and Woodstock branding printed atop the insoles and tongue tags. All set atop gum-hued outsoles. The model drops August 17th across online trainer’s platforms, retailing at £145 in limited quantities. Although it isn’t for everyone, this kick is definitely a little bit of Woodstock.