Odell Beckham Jnr x Nike
Odell Beckham Jnr is one of the most prominent athletes in the world right now, a star of the NFL, currently at the centre of one of the biggest stories in his sport with his trade from the New York Giants to the Cleveland Browns. His stock as a sporting figure has never been higher, and so what better time than now for Nike to announce they will be collaborating with OBJ on a colourway for the Nike Air Max 720 silhouette. Already one of Nike’s shining lights of 2019, the Air Max 720 is yet to be granted many collaborative projects, so for such a high profile figure as OBJ to be granted his own colourway is significant for both parties.
OBJ x Air Max 720
Reportedly inspired by the style displayed by athletes of the 90’s the duo have decided to upgrade the Air Max 720 by deploying a vast array of bold colours and accents, to which you can unquestionably say match the flamboyant personality of OBJ himself. An effortless white base resides on the entirety of the shoes upper and plays host to an expansive array of saturated splashes of colour like the pink suede at the toe and heel, the distorted tiger camouflage on the toebox and ankle and the neon yellow pull tabs. More contrasting pops come by way of pastel patches seen around the upper, complemented by strips of 3M for maximum visual interest. This design is set to launch in Berlin alongside OBJ himself, and it is evidently clear that both the athlete and Nike have high hopes for the colourful creation. Only time will tell if this model will go down like a one-handed catch in the end zone or a forced fumble inside your own five.