Nike has a rich history of collaborating with the very best designers, athletes and musicians from around the globe. From Virgil Abloh to Michael Jordan, to Drake and now Houston Born rapper Travis Scott. Nike’s continued ability to associate their products with some of the hottest figures in popular culture has contributed massively to the brands continued success. Something as simple as an endorsement can elevate a releases mass appeal from mediocre to meteoric and in recent years it has been clear for all to see that the collaborators influence on the scene goes a long way to determining the success of a trainer, regardless in some cases of the shoes aesthetic.
Travis Scott x Air Jordan 4 Retro ‘Cactus Jack’
This A-List link-up began in Summer 2018 with fans of the Air Jordan 1 being gifted a much-anticipated collaboration with the SICKO MODE rap star on the Travis Scott x Air Jordan 4 Retro ‘Cactus Jack’ a tribute to the bygone football team of Travis Scott’s childhood, the Houston Oilers. With a colour scheme which mirrors that of the team’s jersey, and a name referencing the record label that helped bring to life the billboard topping success of Travis Scott’s album Astroworld, this Jordan received widespread acclaim and naturally high levels of excitement. The ‘Cactus Jack’ is just another excellent example of the level of buzz that can be created when you take an already winning product and attach it to something equally as popular. It really is a no brainer, you put two and two together, and you inevitably end up with four and Nike have become experts at doing precisely this.
Travis Scott x Air Force 1
The exposure Travis Scott was receiving in 2018 made a lot of sense for Nike, and two months after the Air Jordan 4 launched Nike came back with the Travis Scott x Air Force 1 in both a white and sail colourways. Released as part of the Air Force 1’s 35th Birthday celebrations, these two iterations of the classic were once again met with a great deal of excitement. Citing the pairs interchangeable swoosh’s as their most revolutionary feature and yet to many what might be seen merely as a standard Air Force 1 was elevated by the name attached to it, with a subtle nod being made to Travis himself with a shiny lace jewel akin to the great rappers signature grill.
The success of the collaboration was calculated undoubted by Nike and just like so many other great partnerships from the brand have built on the success of their already well-established portfolio and profits from the popularity of the contributor. After a period of seeming inactivity since Autumn 2018, Nike began once again to tease at a new addition, appearing on Instagram in the hands of DJ Khalid backstage at a Travis Scott show, and across a variety of online media outlets from the turn of the year. It was during Travis Scott’s 2019 Grammy Awards performance however, that the hoards of patiently waiting fans finally got a chance to cop the next shoe in this ever-growing collaborative collection.
Travis Scott x Air Jordan 1 ‘Mocha’
Released on the Nike SNKRS app in naturally limited quantities with no prior warning the Travis Scott x Air Jordan 1 Retro High OG ‘Mocha’ emerges. Described around the internet as the shoe with the backward’s swoosh, this Jordan 1 model creates an entirely new look to this well-established silhouette, built with a blend of white leather, brown suede and an oversized backwards facing swoosh, one that differs to any other Air Jordan 1 you will find. Additional unique details include a double-layer construction on the collar that features a hidden stash pocket and Travis Scott’s Flame face logo embossed on the heel, as it is sure to be the hottest Travis Scott x Nike release to date.
Naturally with the nature of this surprise release, many will be flocking to try and get their hands on this fascinating new Air Jordan 1 which led to a widespread suspension of service on the Nike website. So the majority of you wouldn’t be blamed for missing the second surprise Travis Scott had in store for his fans during the Grammys. During his rather impressive performance, Travis was spotted repping a pair of Jordan’s not identifiable online as an already available product. The Air Jordan 1 Low in question is of an olive and black makeup with red laces, and although no official announcement has been made regarding them, I would not be surprised to see them appear later on in 2019. Particularly with the Travis Scott x Air Jordan 33 NRG ‘Army Olive’ dropping in a few days also it is clear for all to see that Travis Scott is attempting to nuzzle his way into the footwear meta alongside the likes of Drake, Eminem and of course Kanye West who have all found success in this incredibly lucrative and popular world.
BespokeID x Travis Scott x Nike SB Dunk & Air Jordan 1
To further celebrate the release of the ‘Mocha’ which is right around the corner, the legendary customizers at BespokeID have paid homage to the Houston native rapper by unveiling a premium reworks of his imminently releasing Air Jordan 1 alongside a Nike SB Dunk silhouette. Crafted from kangaroo and calf leather and dressed in the same colourway as the ‘Mocha’ these two luxury pieces have been embellished with hand-painted and laser embossed untreated grey nurse shark skin Swooshes and Smiley face decals. BespokeIND’s Travis Scott Nike SB Dunk Low and Air Jordan 1 Pack will be available in extremely limited quantities starting from May 12th only on BespokeID’s online store.
Travis Scott x Nike rumours
It appears Travis Scott’s partnership with Nike is far from petering out, and it seems La Flame can’t stop dropping teases of what he has in store for fans of his previous work. Like so many other designers these days Instagram is the most likely platform for which the hype is generated, and Travis Scott’s Insta is filled with spoilers of what to expect from him and Nike for the rest of the year. One of which, a Texas-themed Air Force 1
features a mixed-material upper with graphic details and text on the quarter panel, as well as “TX” on a button closure at the heel. A white midsole and gum outsole combination rounds out the look. The release date has not been confirmed for this pair nor much information to accompany the snap but rest assured we predict big things for this model on the horizon.
Alongside this, there have always been images surfacing of a low variant of the Travis Scott x Air Jordan 1 doing the rounds across the internet. Offering much more muted detailing to the conventional Travis Scott x Air Jordan 1 ‘Mocha’ the Low iteration sports a black upper with green nubuck panels, inverting the higher shoe’s green-on-white palette. A Swoosh in matching green nubuck appears on the medial side of the Low, with a reversed white Swoosh on the lateral side. Red Air Jordan 1 branding is embroidered on the heel and a “Cactus Jack” logo is hidden beneath the medial side Swoosh in the same warm tones. Black waxed laces and backwards “TRAVIS SCOTT” verbiage on the insole complete the shoe.
These two upcoming releases are a clear sign of the direction Travis Scott and Nike want to take their flourishing partnership in 2019, and with rumours of more on the way, I’m sure we are to expect a lot more from the new power couple of the footwear world. For more on Travis Scott’s collaborative projects with Nike and everything else trainer related make sure you keep it Laced, where you can buy and sell your trainers today.